How To Find Your Followers On Pinterest

If one of your social media goals involves figuring out how to go followers on Pinterest, you lot'll want to Pin this guide.

Pinterest is all about inspiration and discovery. That means it'south non only a great way to connect with electric current customers; it's a great place to discover new followers—especially since Pinterest passed the 250 million monthly agile user marker. More lxx percent of Pinners discover new brands on Pinterest, and 78 percent say they observe make content useful.

Factor in Pinterest's sales power—information technology'southward the number one shopping platform among millennials—and knowing how to become more Pinterest followers becomes an even greater value proposition. Follow this step-past-stride guide to pivot your sights on success.

Bonus: Download a gratis guide that teaches you how to brand money on Pinterest in six easy steps using the tools you already accept.

24 real means to get more followers on Pinterest

one. Know who uses Pinterest

A good appreciation of Pinterest'south user base will assist when it comes to crafting content for your contour.

Here are a few stats to start with:

The majority of Pinterest users are women. Merely 30% of its users are men, merely that figure is growing.
Pinterest reaches 83% of women aged 25-54 in the U.S. That's more than Instagram, Snapchat, and Twitter.
Millennials are Pinterest's most active age group. 1 in ii U.S. millennials visit Pinterest every month.
Most half of Pinterest users alive in the United States.
Pinterest is the but major social channel in the U.S. with a bulk of suburban users.

Find even more Pinterest stats that marketers need to know, as well as more than Pinterest demographics.

2. Engage with what's pop

Have a await at what'southward already performing well on Pinterest by browsing the Popular feed. Accept notes, evaluate commonalities, and consider how you lot could apply these ideas to your own content.

When you come across compelling content, consider re-Pinning to one of your boards, post-obit the user, or writing a thoughtful comment. All of these actions will increase your brand's exposure on Pinterest.

But don't overdo it. Too many comments may be flagged as spam. Instead, focus on writing a few sincere comments that become beyond one- or two-discussion remarks like "Cool!" or "That's crawly."

three. Bring together relevant grouping boards

Search for the top Pinterest boards in your company's categories and inquire to join and contribute. In some cases the board administrator will include instructions on how to join the group's description. If not, contact the board possessor directly by e-mail. Y'all can usually find them past looking for the first person listed under the board'south followers.

4. Post fresh and original content

Pinterest favors originality. Pinners use the site to look for new ideas, inspiration, and products, so make sure your own Pins are super fresh.

Skip standard stock photos and clichés. Instead, Pinterest recommends that you "highlight any elements of novelty or newness to go people excited about your ideas."

v. Stand out with beautiful visuals

According to Pinterest, the best performing pins have three things in common: They're beautiful, interesting, and actionable. In that club.

Pinterest is first and foremost a visual platform, so make sure y'all use heart-catching images.

Here are a few Pinterest moving-picture show pointers:

Use high-resolution and loftier quality images.
Use lifestyle images, which tend to be more than alluring than standard product shots, according to Pinterest.
Avoid images that are too decorated.
Favour vertically-oriented photos over horizontal ones. A whopping 85% of users search Pinterest on mobile, which ways vertical images have much higher impact.
Don't make images too long, or they'll be cut off. The platonic aspect ratio is 2:3 (600px wide 10 900px high).
Consider showing multiple products in a unmarried Pin. Pinterest finds that Pins with multiple products can entreatment to different tastes and spark curiosity. It's best to maintain a four-product limit per Pivot so equally not to overwhelm.
Effort video! If you have the resources, short videos have the ability to stand out among even the best photos. If you don't, check out Hootsuite's social video toolkit.

6. Include detailed descriptions

Your beautiful image may have captured attention, only to keep that attending y'all also demand a stimulating caption. Go beyond short, unmarried-sentence descriptions and provide information that would hogtie users to take a deeper interest in your brand.

Remember, the nigh effective Pin descriptions are interesting.

7. Add together relevant keywords and hashtags

Pinterest is substantially a search engine, and so your content should exist optimized for discoverability. Make sure your descriptions are keyword-rich and include relevant hashtags and so that you appear in relevant searches.

How to find the right keywords and hashtags:

Use guided search. Starting time by putting a few keywords in Pinterest'southward search bar, and have notation of the automatic suggestion.
Note the key word bubbling that announced in the search results header.
Await at the hashtag suggestions and usage stats as you add hashtags to your Pin descriptions.
Search a relevant hashtag, and expect at the tags and keywords being used by Pinners using that hashtag.
Await at the trending hashtags in your category (only available on the mobile app).
Try these eight SEO tools for social media marketers.

You tin can utilize this logic to your profile likewise. For instance, consider calculation a description to your proper noun, similar Hootsuite (Social Media Management). Your contour is more than apt to show up in keyword searches that style. This is especially useful if you're an entrepreneur and you want to emphasize your areas of expertise.

8. Name Pinterest boards thoughtfully

Boards tin also be optimized for search. Make sure your lath names are specific and accurately describe their contents. Use advisable keywords in the lath name and clarification, and add relevant hashtags to the description, too. If you're not sure which category to put your lath in, look through the categories to run into where yours fits in all-time.

9. Organize with board Sections

Pinterest recently added Sections to help organize boards. For example, if you take an expansive board category like Home Décor, y'all tin now create split sections for each room.

Doing this tin can add together brownie to your brand and brand it easier for prospective followers to navigate your content. Over again, exist descriptive and use keyword-rich language for your sections. Here'due south an case called Seasonal Eatings, and another called Tokyo.

x. Be positive and helpful

Entice followers by describing the benefits associated with your products or services.

"Positive sentiment goes a long fashion in showing how a Pin from your business tin assistance [Pinners] in their lives," said Kevin Knight, quondam head of Agency and Brand Strategy at Pinterest.

Get personal and employ "y'all" or "your" in the copy too then that users know y'all're talking to them.

eleven. Ready Rich Pins

Rich Pins add together boosted details to your Pin using metadata from your website.

At that place are four types of Rich Pins you can add to your account, including app, commodity, product, and recipe Pins. If your brand sells products, Rich Pins will display real-time price and availability details. Commodity pins are great for publishers or bloggers every bit they brandish a headline, author and story description.

12. Post consistently

The accomplish of content on Pinterest accrues over a longer period than it does on other platforms. Play the long game by publishing content consistently over consecutive months. According to Pinterest, this is the best way to grow an engaged audience.

13. Publish at the right fourth dimension

Maximize your content's reach by making sure you Pin at the right time. Nearly Pinning happens between apex and midnight, with 11:00 pm equally the nearly active hour of the twenty-four hours.

fourteen. Schedule Pins in advance

Since Pinterest is very often used for planning, information technology's a good thought to stay ahead of the calendar. Pinterest recommends that brands share seasonal content upwardly to 45 days before a vacation or event. Sometimes Pinners even program 3 to 4 months in advance of events.

Salvage time by easily scheduling and publishing Pins from Hootsuite'south dashboard.

15. Hop on the holidays

Pinners are known to generate a flurry of activity as they get into the vacation spirit. Mother's Twenty-four hour period attracts more than half-dozen 1000000 users, pinning up of 12 one thousand thousand gift and celebration ideas each year. Christmas, of course, is always a major consequence, drawing 33 million Pinners and generating 566 million pins every year.

Make it on the holiday action past planning with Pinterest's Possibilities Planner. Create on-brand holiday content and share it with relevant keywords and hashtags. Pinterest includes pop search terms for each event in the planner.

how to get followers on pinterest — Image via Pinterest

16. Use the Follow push

Brand following your visitor like shooting fish in a barrel with the Follow button. Install the button on your website, in newsletters, in email signatures, or really anywhere online that yous think y'all might attract followers.

In other situations, you tin also employ the Pinterest P icon to promote your brand'south profile. Make sure to also link to Pinterest in the bios of your other social accounts.

17. Add the Save push to your website

You lot tin also brand your website visitors aware of your brand'south Pinterest presence with the Save button. With the Save button, visitors tin also share any paradigm from your website on Pinterest, making them ambassadors for your make.

ELLE Frg added the Relieve button on their web and mobile sites and in just i calendar month plant that iii times every bit many Pins were being shared from its site.

xviii. Verify your website

To brand sure your profile picture shows up aslope the Pins users are saving from your website, you need to claim your site'southward actuality with Pinterest. Doing this will also provide website analytics, allowing y'all to go a meliorate sense of what visitors are saving from your website.

nineteen. Build a widget

Some other mode to integrate your Pinterest account with your website is with widgets. In addition to the Save and Follow button, you tin embed Pins, showcase your profile, or display a board on your website. Website visitors who accept Pinterest accounts will be more than compelled to follow you lot later on seeing these previews of your Pinterest content.

20. Connect offline with Pincodes

Much like QR codes, Pincodes are designed to help people find your visitor on Pinterest while offline. Pincodes can exist added to business cards, brochures, impress ads, packaging or any other merchandise. A quick scan with the Pinterest camera will bring them directly to your Pinterest profile, board, or pin.

21. Promote your Pins

If yous have a social media upkeep to work with, Promoted Pins are a peachy way to increment exposure. Choose a Pin that's already performing well and target information technology to attain new prospective followers. Your Promoted Pins will appear just like regular pins in the feeds of more Pinners.

22. Find your audience

Pinterest's ad targeting capabilities allow you to notice new audiences based on interests and keywords. It'south a neat fashion to discover users who might be interested in your brand.

Actalike targeting will help find users that reflect the interests and behaviours of your most valuable customers.

Engagement targeting is a good way to connect with Pinners who have already engaged with your brand. Retargeting these users with a follow call-to-action may be what's needed to forge the bail you've already been forming.

Don't forget to search for pre-existing customer audiences, besides. Brands can upload website visitor lists, newsletter subscriber lists and CRM lists to connect with pre-existing customers on the platform.

23. Run a Pinterest contest

Create a competition with a follow on Pinterest equally an entry requirement. Consider creating a hashtag and a shareable image so participants can encourage more followers to bring together. Always make sure your rules of entry of clear and comply with Pinterest's contest guidelines before getting started.

Here are key Pinterest guidelines to keep in listen:

Don't crave people to salve a specific epitome.
Don't permit more than than 1 entry per person.
Don't imply or advise Pinterest sponsorship or endorsement.
Follow all relevant laws and regulations.

24. Test, evaluate, adjust, repeat.

Any good social media marketer knows that trial and error is a fundamental function of the job. Pinterest analytics offers several tools and actionable insights that aid you see how your audience is engaging with your content.

Whether something is working or non, information technology's always practiced exercise to accept a step back and evaluate why. After you lot've learned why something works, it volition be easier to apply in the time to come.

Salve time managing your Pinterest presence using Hootsuite. From a single dashboard you tin can compose, schedule, and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Attempt information technology complimentary today.

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Source: https://blog.hootsuite.com/how-to-get-followers-on-pinterest/

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